Inside Asian Gaming

IAG JAPAN JAN 2022 100 “Their focus appears to be shifting, however, and all the operators are now working on increasing their appeal to mass players – and especially to the premium mass – through upgraded facilities and marketing programmes.” At the time, IAG described Sands China as the pioneer of the mass market segment in Macau, with the company in the process of upgrading high limit areas at The Venetian Macao, but 10 years on premium mass is clearly becoming the way forward. In 2021, Melco Resorts removed all VIP space from Altira Macau with a view to making it a premium mass property only; Sands China has made no secret of the fact that The Londoner Macao makeover is targeting premium mass; while Galaxy Macau Phase 3, due to open later this year, will also move for the premium mass segment. 中国旧正月期間中の訪問客増加は、 大部分がマス市場プレイヤーに起因す るという事実を議論する中で、我々はこ のように書いていた。 「マカオのカジノ事業者は長い間、 総カジノ収益の70%以上を占めるVIP バカラをあまりに重視し過ぎであること で非難されてきた。しかしながら、彼ら の焦点は移りつつあるようで、全ての事 業者が今、施設のアップグレードとマー ケティングプログラムを通じてマスプレ イヤー、特にプレミアムマスへのアピー ル強化に取り組んでいる」 当時、IAGはサンズ・チャイナがザ・ベ 10 YEARS AGO