Inside Asian Gaming

2021 年 8月 IAG JAPAN 53 Secondly, the online user experience is wildly different from the in-person experience. Mobile caters to diverse preferences and does not attempt to replace in-person attendance on the gaming floor, which stimulates a different set of customer emotions. Instead, as live streaming of music concerts and physical concert attendance shows, the two methods are entirely complimentary and work together to keep audiences engaged and connected to the brand longer, wherever they are situated. As IRoperatorsstart to roll-out newmobileapps for the next-generation of digital CRM solutions – Resorts World Las Vegas launched a cashless wagering and resorts services app upon opening in June – the addition of a live streaming and on-property betting functionwithin the app could be a logical development, pending the relevant licensing approvals. The need for alternative channels of customer engagementhasbecomeclear, along with diversification of business activities into new digital sectors. 事業活動の多様化の一つとして、新 たにデジタルセクターへ向かうと共 に、顧客エンゲージメントの代替チ ャンネルが必要であることが明確と なった。 オールイン・デジタル