Inside Asian Gaming

IAG JAPAN JUN 2021 40 I n 2020, the global economy registered record highs for payment transactions via cashless methods. Mobile payments accounted for 84% of all transactions in China, while non-cash payments made up 72% of all payments in the United States. Cashless payments and digital wallets now lead in consumer transactions as the payment channel of choice, offering quicker, frictionless payment solutions for an all-round improved customer experience. With patrons now accustomed to using mobile payments and e-wallets in their daily lives, the limited availability and acceptance of cashless payments in the present casino environment may appear to handicap the IR industry’s drive for future revenue. This is especially relevant to the younger generation of tech-savvy customers who demand a digital-first approach to all customer service and operations. CAPITALIZING ON INNOVATION The IR sector has been responsive to harnessing technology developments for the benefit of the industry in the past. TITO systems were first introduced nearly 20 years ago, allowing for coin- free slot machines offering greater convenience for patrons, lower operating costs for casino operators, and a reduced risk of theft or loss. The rise of card- based technology in electronic casino gaming systems then followed, which brought enhanced functionality, especially among electronic cards with embedded microprocessors and chip technology that could store value, track player activity and ratings, and display membership rewards. With the advent of mobile technology, the next generation of cashless wagering technology has now arrived. This effectively updates existing electronic card systems with their digital counterparts. Gaming Cashless payments and digital wallets now lead in consumer transactions as the payment channel of choice, offering quicker, frictionless payment solutions for an all-round improved customer experience. キャッシュレス決済とデジタルウォレットは、決済チャネルとして消費者 取引においてトップを走っており、より迅速かつフリクションレス(摩擦の ない)な支払いソリューションを提供し、全体的な顧客体験を向上させ ている。 ALL-IN DIGITAL