Inside Asian Gaming

2020 年 12月 IAG JAPAN 23 “Through equity investments, we aim to increase our footprint in Asia, especially in integrated resorts with a casino. “Being the first IR we have developed, we have high expectations for Hoiana which is totally different from hotels in Macau in terms of the target market and operation strategy. The market positioning of Hoiana is a resort destination and the revenue will not only come back from the [gaming] tables, but from other facilities as well. “It is therefore a step forward for Suncity Group to diversify its business from a junket to a resort and casino operator, and to become an international integrated entertainment company.” Breaking ground in 2016, the full US$4 billion glory of Hoiana will be gradually unveiled across seven phases over 13 years, with a target completion date of 2030. Once the last brick has been laid, it will showcase a multitude of hotels and residences, two 18-hole golf courses, MICE facilities, commercial space, and high- end and outdoor retail among various other leisure and hospitality attractions. Phase 1 comes in at just over US$1 billion and include four hotel brands operated by Hong Kong’s Rosewood Hotel Group, Hoiana Residences, a championship golf course designed by Robert Trent Jones II, authentic Asian restaurants and Hoiana Suncity Casino. Work is also getting underway on Phase II, providing a more family-oriented feel with 4-star accommodations, residential apartments and villa development, lakeside retail and public recreational areas. According to Steve Wolstenholme, CEO of Hoiana’s joint venture operating entity, Hoi An South Development Ltd, such diversity of attractions will give the property global appeal but with a particular focus on key regional bases. “Looking at our international market, it is really quite traditional – mainland China, Korea, Japan, and Taiwan are of particular interest to us,” Wolstenholme explains, listing Vietnam’s four largest source markets in 2019. China, with 5.8 million arrivals, topped that list, followed closely by South Korea with 4.3 million, then Japan with 952,000 and Taiwan with 927,000 (the United States ranked fifth with 746,000). “The Korean market has always been strong in Vietnam but particularly in central Vietnam, predominantly because there are a lot of Korean 従って、サンシティグループにとっては、ジャンケットからリゾート およびカジノ事業者へと自社の事業を多様化し、そして世界的な 統合型エンターテイメント企業になるための一歩となる」。 2016年に着工したホイアナの40億米ドルの栄光の全容は、13 年をかけて7段階に分けて徐々に明かされる予定で、完成目標は 2030年となっている。建設が完了すれば、数あるレジャーおよびホ スピタリティ施設の中でも特に、多数のホテル及び住居、18ホール のゴルフコース2本、MICE施設、商業施設、高級小売店や屋外ショ ッピングエリアなどが披露される予定。 第1フェーズは10億米ドルを少し超えた額で完成予定で、香港 のローズウッドホテルグループが運営する4つのホテルブランド、ホ イアナ・レジデンス、ロバート・トレント・ジョーンズII設計のチャンピ オンシップゴルフコース、本格アジアレストラン、そしてホイアナ・サ ンシティ・カジノが作られる。 The full US$4 billion glory of Hoiana will be gradually unveiled across seven phases over 13 years, with a target completion date of 2030. ホイアナの40億米ドルの栄光の全容は、13年を かけて7段階に分けて徐々に明かされる予定で、 完成目標は2030年となっている。 巻頭特集