Inside Asian Gaming

IAG JAPAN SEP 2020 98 centers and cruise ships down to smaller requirements such as hotel rooms, office spaces and bespoke retail items. OG: So this is what brought you to Macau in the first place? DS: I had always loved coming toMacau to visit on holiday and would sometimes accompany my grandfather to visit some customers and see a factory or warehouse when here, and I just fell in love with the idea of working in the family business. I am quite a driven individual and could really see huge potential not just in the expanding city of Macau but the industry as a whole. I wasn’t just allowed out on the road though. Marisa was very adamant I wasn’t seeing any customers until I had a real understanding of the essential oil, spa and fragrance world, so for months it was all about training and getting a real understanding of the products. We import all our oils for the country of manufacture and direct from source so we know exactly where our materials come from. For example, all our citrus oils come direct from South Africa, lavender from Spain and eucalyptus from Australia. OG: What value does a corporate scent add to a large operation like an integrated resort? DS: The scent upon entering a building is key to your customer experience. It is a fact that of the five human senses, smell is the first one that triggers in the brain. So you can spend billions on a property, but if the customer walks in and it smells musty or smoky, their brain instantly associates the venue as being dirty or low class. Conversely, you can make an area that may not be so inviting seem much more pleasant with a nice, uplifting fragrance. Also, scent is easily stored and triggers memories in the human brain. If, for example, you have multiple properties and resorts that use your “signature” scent, the customer will immediately know where they are. INDUSTRY PROFILE