Inside Asian Gaming

IAG JAPAN SEP 2020 92 Colombia has been leading the way for online gaming innovation since legalizing the industry. コロンビアは業界の合法化以降、オンラインゲーミングイノベーションのための道を切り開いている many nations enjoy a gambling pastime, such as Mahjong or Sic Bo, while also having healthy sports betting or land-based appetites. There is also an impressive level of internet connectivity, and widespread mobile and desktop ownership. Several nations in Southeast Asia have an internet penetration of more than 80%, coupled with large populations, making them potentially mouth- watering online casino opportunities. For years, grey and regulated markets have coexisted in Southeast Asia, so suppliers have a clear understanding of what content workswith local players. Many slot offerings are littered with a plethora of Lucky Cats, Wealth Gods, and other associated Asian-themed titles. While this is not necessarily the only key to generating gaming success, having recognizable and relatable content can often be a safe way of acquiring customers looking for fun experiences. THE NEXT STEPS With no real concrete dates as to when land-based gaming can return to normal, the pathway has never been clearer for online gaming, yet many obstacles remain. Regulation will never happen overnight, even with the Philippines acting as a regional leader with PAGCOR for many years. However, as with Brazil’s recent comments on the potential for regulating sports betting in the wake of the pandemic, and as significant revenue figures from US states such as New Jersey have shown in the last few weeks, legalized online gambling is proven to generate considerable returns for governments. Taking a similar approach in Southeast Asian markets could lead to swift regulatory frameworks and positive outcomes for players, the authorities, and the local and international gambling industry. While it would require significant planning and a huge leap of faith, it is an increasingly online, mobile and connected world, and the previous months could be the spark required to make the ultimate jump and transform the region into a regulated online powerhouse. COLUMNISTS