Inside Asian Gaming

IAG JAPAN AUG 2020 72 directly to them. Logic also allows our partners to implement tailored player flows, fraud prevention rules and responsible gaming features, monitor abnormal behavior and build cross-sell initiatives, in either direction (land-based/online) – helping them to retain their player base. Ultimately, with GiG Logic we can offer unrivalled levels of segmentation to operators. Finally, our seamless omnichannel solution has been built with the player experience in mind and allows our operators (both with casino and sports) to deliver a solution that encapsulates both the online and offline worlds seamlessly. BB: Why is the company pushing into Asian markets such as Macau? JK: We’re constantly keeping abreast of regulatory developments across the world and looking for opportunities that could enable us to support an incumbent land-based operator with their digital transformation. Asia and its markets, like Macau, have a well- established land-based industry which, as we’ve seen in other parts of the world, like the US, over time will likely look at opportunities to diversify their offering as regulatory changes allow them to. We believe we are well placed to support operators as and when they begin their digital journey and have a solid history of delivering digital excellence not just for online operators but also for land-based clients like Hard Rock in the US and SkyCity in New Zealand. BB: As you say, Asia as a whole is very much a land- based market. What can GiG specifically offer land- based operators? JK: We offer land-based operators the technology and experience to drive their digital transformation GiG’s platform offers land based operators an omnichannel solution bringing together the online and offline worlds through shared wallets and loyalty systems. GiGのプラットフォームは、ランドべースの事業者に、共通のウォレットとロイヤルティシステムを通じてオンラインとオフラインの世界をつなげるオムニチャネルソリュ ーションも提供する FEATURES