Inside Asian Gaming

IAG JAPAN AUG 2020 64 T he aim of responsible gambling is to proactively promote healthy gambling habits and mitigate risk by ensuring effective safeguards are in place. Over recent years there has been an increased trend in the implementation of responsible gambling strategies by operators and regulators internationally. A holistic RG strategy includes a shared sense of accountability and collaboration between the player, the operator and public policy makers. Players must have access to knowledge and tools to make smart decisions about their play. Operators must create a fair and safe environment to prevent gambling harms and promote good customer service. Public policy makers are accountable for establishing policies and regulations, as well as providing oversight, to minimize the risk of problem gambling and negative community impacts. When all this comes together RG is good for business, the community and players. Regulations, prevention education, training, accreditation, research and evaluation are the elements of a comprehensive RG strategy. RG is about being progressive and forward thinking. Anticipating potential harms to lessen the negative impacts of gambling are important for a dynamic RG strategy. The operator’s executive management team play a IN FOCUS