Inside Asian Gaming

IAG JAPAN MAR 2020 80 LOCAL AMBITION While the world’s big integrated resorts operators have been flexing their muscle in the race to win one of Japan’s first casino licences, flying somewhat under the radar has been Sega Sammy Holdings – the sole Japanese company to lead a major metropolitan bid of its own. Now, having finally lifted the veil on its IR vision in January, Sega Sammy appears to be leveraging its Japanese identity in the battle for Yokohama. By Tomo Yamamoto JAPAN