Inside Asian Gaming

IAG JAPAN AUG 2019 34 COLUMNISTS Casino operators don’t have the ability to make the games they desire, thus limiting their interaction with players directly on the casino floor. カジノ事業者は自分たちが望むゲームを 作る能力を持っていない。それゆえにカジ ノフロアでプレイヤーと直接接触すること を制限している。 W e believe casino gaming, and more broadly the casino entertainment value, should be appreciated like all other forms of entertainment in the internet age today — interactively, securely globally, and responsibly. However, there remains a disconnect between the casino operators and game makers. Casino operators don’t have the ability to make the games they desire, thus limiting their interaction with players directly on the casino floor. And while casino operators have invested in expensive buildings to attract customers and created loyalty programs that are costly to maintain, ultimately customers require great games to play, to stay and to return again. The numbers are telling. Thanks to the expensive investment into marketing and the building of new attractions by operators, 42.9 million customers visited