Inside Asian Gaming

IAG JAPAN JUN 2019 66 TECH TALK Founded almost 20 years ago in the year 2000, Jumbo has long based its product development on an awareness of product trends and the changing tastes of players throughout Asia. And with this latest line-up of new releases in its armory the company has now set its sights on a more extensive Asian expansion drive. “Southeast Asia and Northeast Asia are the most promising markets for us in the next few years,” says Hsu. “In addition, Vietnam just opened a casino that allows local players and Myanmar is expected to pass their gambling bill very soon. And as NagaWorld in Phnom Penh and other casinos in Cambodia continue to expand, we also see opportunities for new machine installations and replacements.” Japan’s IRs, while still at least six years from becoming a reality, also loom on the radar with Hsu revealing Jumbo “has already added Japan to our global expansion and product development strategy due to Japan’s potential gross gaming revenue size and the familiarity of electronic gaming machines among local players.” As a company that is truly “Made in Asia”, Hsu sees Jumbo as having a natural head-start over many of its rivals in the electronic gaming machine space. “We view this region as our primary market which gives us a geographical advantage and easy access to all major markets in Asia – hence providing us a deep understanding of the different player demographics in these regions,” he notes, adding that capitalizing on this advantage has influenced Jumbo’s ongoing game development. “From 2019 and onwards we want to ensure our new products are closer to market demands. “We want to continue expanding in Southeast Asia and Northeast Asia with our new products B ā o N ǐ F ā on our D-27 dual 27-inch display cabinet and our fishing game ‘Caishen Fishing’. “By the end of this year we are also aiming to launch another new jackpot link and slot games. 2019 is definitely an exciting year to grow our presence with Jumbo’s latest products in both new regions and current replacement markets in Asia.”